As a sustainable, fresh-food discounter, Lidl stands for the best quality at the best price as well as for a quick, simple, and reliable shopping experience. For our customers, employees and partners, we want to be the first choice at all times and place great stock in fairness, and communication on an equal footing. We run our business systematically, in a simple and straightforward manner, and, as such, offer the best value for money. What is more, as a hybrid brand, we are close to the customer: Our online range complements our store business model with our comprehensive food and non-food assortment. We take conscious action for the good of people and nature and constantly dedicate ourselves to improving the fields of environment, climate protection, employee well-being, social commitment, and our product assortment.

In 1973, the first Lidl store opened in Germany. Today, Lidl is part of the Schwarz Group, with headquarters in Neckarsulm, and is one of the leading grocery retailers in Germany and Europe. Lidl currently operates more than 12,200 stores in 31 countries worldwide. In Germany, about 100,000 employees working in over 3,250 stores ensure customer satisfaction every single day.