An experienced hotel franchisor
Choice Hotels InternationalTM has been one of the major hotel groups worldwide for the past 80 years. Choice currently franchises more than 7,000 hotels, representing nearly 570,000 rooms in over 40 countries and territories.
Our four brands provide owners and operators in Europe with enough flexibility and individuality to fit any hotel, whether it is an existing property, a new built project or an adaptive re-use.
Comfort™ hotels offer limited-service with contemporary design in city location.
AscendTM is the perfect fit for upscale and unique hotels wishing their individuality to remain in the foreground.
ClarionTM stands for upper-midscale full-service hotels whereas Quality™ focuses on midscale conference properties.
Combining a proud heritage with effective distribution systems and hands-on support, as well as sophisticated marketing, revenue management and sales, we help enhance the performance of your property.
In a dynamic and fast-paced industry, we are among the global leaders, constantly introducing innovations that are welcomed by travelers.