A great start of building the premium economy brand in Germany
Our company’s first hotel in Germany, Premier Inn Frankfurt Messe, has held an ongoing top position on the travel review website TripAdvisor since its opening in early 2016. The site has also received a Certificate of Excellence in 2017, 2018 and 2019, got awarded with a Travellers ‘Choice Award in 2018 and “Recommended on HolidayCheck 2019”.
Premier Inn offers premium quality at economy prices for soundest sleep. With over 800 hotels and 80,000 rooms, in the UK, Premier Inn guests are never far from a great night`s sleep at fantastic value rates.
Premier Inn's parent company Whitbread plc, founded in 1742, is a successful FTSE100 company with a history of over 250 years of continuous growth and the owner of the UK’s favourite hotel chain, Premier Inn. In the year ending February 2019, Whitbread PLC generated revenue of GBP 2.0 billion and Underlying Profit before tax of GBP 438 million.
Whitbread has exciting expansion plans in the German market, and already committed more than GBP 900 million of investment capital in Germany. With three hotels open and trading – in Frankfurt, Munich and Hamburg – and one more to open in Munich later in 2019. By the end of 2020, there will be at least 20 Premier Inn hotels in Germany, with 38 in the secured pipeline!
To continue building a portfolio of great sites in key German cities, Premier Inn is looking for long-term development partners in Germany.
Are you a property developer or a site owner in our target cities? Please get in touch with us – we look forward continuing our successful start with you.